AIA Philippines has expanded its flagship wellness program, AIA Vitality, through a new partnership with Anytime Fitness, giving Vitality members access to exclusive discounts at all Anytime Fitness locations across the country. The announcement of this new partnership coincides with AIA Vitality’s 10th year in the country, and is just one of many enhancements AIA is launching to mark this milestone.
Through this partnership, AIA Vitality members enjoy an exclusive 15% discount on 12-month Anytime Fitness memberships and earn 100 Vitality Points per gym visit. These points contribute to unlocking higher membership tiers within the program, and can enable members to earn increased insurance coverage, as well as other rewards such as e-vouchers and partner offers, encouraging members to incorporate physical activity into daily routines and build lasting healthy habits.
AIA Philippines’ Rethink Healthy study, which surveyed over 1,000 Filipinos nationwide, found that while most respondents define health beyond physical, challenges like financial stress, lack of rest, and the challenge of sustaining healthy habits remain widespread. AIA Vitality helps close these gaps by guiding members toward a more holistic approach to wellness, encouraging small, consistent actions and rewarding healthier choices across physical, mental, financial and environmental well-being.
Melissa Henson, Chief Marketing Officer of AIA Philippines, said, “The Rethink Healthy study confirmed that Filipinos want to be more active but face barriers in sustaining holistic wellness habits. This partnership with Anytime Fitness makes building healthy habits more accessible to our customers. In addition, their integration in our AIA Vitality program also makes visiting their gyms rewarding. Anytime Fitness’ nationwide presence and 24/7 accessibility perfectly complement AIA Vitality’s goal of integrating health into everyday life. As we mark a decade of AIA Vitality, we remain committed to evolving the program to meet the needs of our members and, more broadly, the Filipinos we serve.”
AIA Vitality is a science-backed wellness program that encourages members to make healthier choices by rewarding them with increased insurance coverage and other rewards. Members earn points for activities such as exercising, undergoing health checks, sleeping better and meeting nutrition goals.
Mark De Joya, COO of Inspire Brands Asia, the exclusive master franchisee for Anytime Fitness across Philippines, Singapore, Malaysia, Indonesia, Hong Kong, Thailand, Taiwan, and Vietnam, emphasized the shared vision between the brands, “Anytime Fitness is proud to operate over 5,600 clubs worldwide, including almost 200 here in the Philippines. Less than 1% of people in the region currently have a fitness membership, which shows how much potential there is to make wellness accessible. Partnering with AIA Vitality allows us to take our purpose seriously at both a personal and community level, helping more Filipinos prioritize their health every day while creating meaningful impact together.”
By integrating Anytime Fitness into its health ecosystem and guided by Rethink Healthy insights, AIA Philippines positions AIA Vitality at the intersection of insurance, technology, and healthy lifestyle. The partnership directly addresses cost and access barriers, empowering more people to actively rethink what healthy means, and embrace a truly holistic, sustainable approach to well-being.
AIA Vitality also offers new ways for members to earn points and access health resources. Members can now earn points for reaching just 5,000 steps in a day, with higher activity levels translating to greater rewards. Members can earn more points by using the app’s face scan function to regularly monitor and record health measures such as pulse rate, blood pressure and stress level. New Vitality members can receive an eGift voucher for linking a fitness device or app with Vitality for the first time, and earning their first fitness points.
In addition, a new wellness hub within the AIA Vitality app serves as a dedicated resource center, offering expert videos, practical guides, and health tips to help members better understand their progress and maximize their wellness journey. The Hub is intended as an always-available companion, providing members with personalized support and actionable insights to make healthier living a daily habit.
