Watsons Philippines was recently named Retail Asia’s Health and Beauty Retailer of the Year– Philippines at the recently concluded virtual 16th Retail Asia Awards 2021. The one-stop source for retail intelligence for Asia, Retail Asia gathers and recognizes the region’s most outstanding retail initiatives in its annual prestigious and exciting awards event.
During the same ceremony, it won the Marketing Initiative of the Year award for its “Stay Strong and Beautiful” campaign. Featuring 300 influencers using the hash tag #staystrongstaybeautiful and to date, the campaign has already reached over 31 million unique users from Facebook, Instagram and Google. Watson’s e-catalogue, which offers various promos, has also reached 18.7 million users.
The year 2020 was a challenging year for everyone due to the COVID-19 pandemic and the imposed mobility restrictions. Customers had a shift in their mindset and started to prioritize their family’s health and safety at all times.
Watsons, through their campaign, responded to this shift by highlighting the importance of both health and beauty in navigating difficult challenges. They also provided alternative shopping experiences to ease the worries of their customers through watsons.com.ph and call the delivery service which covers around 100 store hubs servicing nearby areas.
Since the start of the pandemic, Watsons started to highlight the importance of health and wellness by promoting products like vitamins, supplements, hygiene and personal care products both in store and in their shared content online to spread messages of self-care, DIY personal care and protection.
Watsons also opened a total of 67 physical stores and launched new Watsons Generics products like rubbing alcohol, effervescent, generic vitamins, and supplements to continuously meet the demands of their customers especially during these challenging times.