As more and more businesses move from brick-and-mortar establishments to online E-commerce platforms, competition in the online space continues to mount. Luckily, there are many different ways in which E-commerce entrepreneurs can market their brands and stand out from the crowd. Digital marketing is the answer to promoting modern businesses and brands to both consumers and other companies.

Digital marketing refers to promoting goods and services through digital technologies such as the internet, smartphones, apps, and digital media. This type of marketing, however, can be quite technical and sophisticated. Eyal Gutentag, an expert in digital marketing, has only realized his immense success in the field through years of gathering valuable skills and experience. If you’re looking to learn the basics of digital marketing, here are three essentials you need to know about from the start.

Analytics

Digital marketing involves collecting vast volumes of data and analyzing various data sets to reveal valuable insights and facts. The data can be obtained from consumers, market trends, historical patterns, other businesses, and the market as a whole. Data analysis helps inform business and marketing decisions and monitor the business’s performance.

Digital Advertising

Digital advertising is a big part of modern marketing. In 2019, businesses and other organizations from across the globe spent well over $300 billion on digital advertising. This form of advertising involves placing ads on digital platforms such as search engines, e-commerce sites, social platforms, and apps.

SEO and Social Marketing

Social media marketing and SEO are two of the most commonly used methods of digital marketing. SEO or search engine optimization is all about optimizing web content and resources to rank competitively on search engines like Google and Bing.

Social media marketing refers to all the techniques used to reach audiences on social media platforms such as Facebook, YouTube, Twitter, and Instagram.

Most businesses combine several strategies in their marketing campaigns to reach more audiences. The marketing approach used mostly depends on the nature of the business and the target audience.

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