Fresh from its success last year, Twitter and MYX Philippines (@myxglobal), the number one music-oriented platform in the country, once again celebrated OPM with the annual-favorite #MYXAwards2021 virtually on Twitter. This year’s edition garnered over 4.3 million Tweets from music fans around the globe. The conversation peaked at around 11 pm as everyone watched till the end and witnessed another victorious win for SB19 (@SB19Official).
The first-ever virtual celebration last year racked up 4 million Tweets globally as fans witnessed the event via livestream on MYX Philippines (@myxglobal) Twitter account. This 2021, the power of music and hitmakers in the local music scene was once again recognized with a full livestream on Twitter to reach fans at home.
“Apart from the power of music, MYX Awards 2021 also showcased the power of conversations in hyping up the moment and keeping the excitement alive. The energy of music fans and communities here on Twitter is simply compelling, and we are equally excited to bring more of #WhatsHappening in entertainment closer to home using Twitter,” shared Carl Cheng, Head of Entertainment Partnerships, SEA & Greater China, Twitter.
Of course, the #MYXAwards2021 experience would not be complete without an exclusive Twitter emoji. Fans used the official hashtags such as #MYX, #MYXAwards, and #MYXAwards2021 as they Tweeted their support and excitement to unlock the special emoji. Prior to the event, fans were also encouraged to vote on Twitter by Liking or Retweeting the nominee’s art card Tweeted by MYX Philippines (@myxglobal).
#MYXAwards2021 ruled the Twitter Philippine trends on the event day as fans expressed their excitement and reactions as it happened. Here are the top hashtags and most mentioned artists that set Twitter ablaze during the livestream:
Check out other highlights that got music fans talking on Twitter:
Embeddable Tweet: https://twitter.com/SarahnghaeSB19/status/1424025956172197891
Embeddable Tweet: https://twitter.com/agnesreoma/status/1424002667764879363
Aside from the special emoji, fans also utilized other emojis to express their sentiments when words aren’t enough. Here are the most used emojis during #MYXAwards2021: