Mazars, the international tax, audit, and advisory firm, unveils its new global brand identity, marking a key milestone in the firm’s evolution. The rebrand reflects Mazars’ aspiration to bring choice and a different perspective to the audit, tax and advisory market, and reaffirms its commitment to building a fair, prosperous and sustainable world. In the Philippines particularly, Mazars is keen on providing support for local and international businesses that are adapting to new challenges and helping them navigate complex busines environments in the country.
Hervé Hélias, CEO & Chairman of Mazars Group expressed his excitement to reveal the new brand identity and positioning, after two years of deep and broad consultation with partners, employees, clients, and stakeholders.
“It reflects who we are today and confirms our aspirations for the type of firm we want to be in the future. We are one connected team around the world, with the scale to serve large international clients and the agility to be creative and personal in our approach. In each country we operate, our teams combine cultural understanding with global perspective, offering clients of all shapes and sizes a true partnership, one that gives them confidence in their business and helps them achieve their ambitions,” he said.
Mazars’ international and multicultural partnerships continue to grow and extend its reach around the world. The rebrand helps Mazars present itself more consistently across the globe, whilst celebrating its local roots.
Jacqueline Villar, Managing Partner of Mazars in the Philippines said: “I am extremely proud of our new brand. Mazars has been in the Philippines since 2015, serving clients across industries. Our new brand identity and positioning capture well our ability to bring both a personal, local touch, and the scale of our international firm.” Villar added that the Mazars new brand identity positions the firm in a way that can uniquely aid Filipino businesses in the increasingly digitalized and globally-linked economy.
Providing a different and balanced perspective
Collaborating with agility on a global scale, recognized for the diversity and quality of its professionals and empowering them to deliver consistent, high-quality and bespoke services that meet clients’ needs, Mazars wants to bring a genuinely different perspective to the audit, tax and advisory market, which is reflected in the new brand identity.
Speaking at Mazars in the Philippines’ online press conference entitled “Meet the New Mazars: A new mindset for audit, tax, and outsourced services amid changing times,” Ericson Tadeja, Audit Partner, noted that “In the fast-moving world of business, comprehensive and objective auditing continues to be invaluable. This is why we offer a distinctive, human-centric approach that goes beyond compliance, with an integrated structure that allows us to work seamlessly as one team.”
“Our professionals have deep experience in all areas of tax, providing businesses at all stages of their life cycle with specialist advice, ranging from corporate and employment tax, to transfer pricing and corporate structuring, to national and international transactions, to ensuring tax compliance when international business set up operations in the Philippines,” said Atty. Maricel Baltazar, Tax Principal.
Part of Mazars’ new branding also highlights its commitment to improve performance, secure compliance processes, manage costs and provide a level of flexibility in resourcing and skills.
“Mazars has a strong track record in helping businesses internationalize. Our outsourcing services are flexible and scalable, enabling businesses to react quickly to changes in our clients’ business or market while opening up employment opportunities for Filipinos” said Villar.