Lazada Strengthens Its Seller Community On eCommerce Innovations And Development In This Year’s Lazada 11.11 Seller Conference

Lazada Philippines pushes to drive innovation and development within the eCommerce industry through diversification, education and inclusivity for sellers and brands. Holding its annual 11.11 seller conference, Lazada aims to educate and equip its sellers with effective eCommerce and marketing strategies to drive their businesses to success and to deliver a personalized experience to their customers.

In addition, Lazada offers shoppers with trendy lifestyle assortment across categories including fashion and beauty, which customers can get in no time through the platform’s Fast and Free shipping making it the online lifestyle destination for both shoppers and sellers.

Lazada amidst market fluctuations and consumer pattern changes

Beyond Limits this year’s Lazada 11.11 Seller Conference brings together top brands and sellers from across the country to discuss the latest developments in eCommerce, digital marketing, online selling, and Fintech. Lazada Philippines CEO Carlos Barrera opens the discussion by outlining the company’s growth trajectory and how recent developments in the eCommerce space has made its impression on the company’s operations.

“eCommerce in the Philippines has gone through an incredible transformation. In a recent study looking into the shopper’s journey from discovery to delivery, Lazada found that nearly 60% of Southeast Asian consumers now use eCommerce platforms like Lazada as search engines to find what they want. This means that tools offered by digital platforms for brands and businesses are critical in innovating and building sustainable models for the ecosystem”, states Lazada Philippines CEO Carlos Barrera.

“We have shared over a decade of shaping the eCommerce ecosystem together and pushing the possibilities of technology to build and scale brands and MSMEs all over the country, and in the entire Southeast Asia. We in Lazada are in the business of building businesses, and with the Philippines being one of the fastest growing eCommerce industries in the world, the possibilities to their growth are boundless, and our commitment to empower businesses to grow and thrive, has never been stronger,” he added.

Experienced sellers from the platform also stepped forward to discuss their experience and learnings working with the platform. Kim Lato, founder and CEO of Kimstore, discussed what it takes to get to the top and break boundaries. In her speech, she outlined the importance of taking advantage of innovations and how Lazada allowed her to connect with a greater number of customers across the country.

“eCommerce potential is limitless and boundless. It is up to us to take advantage of and maximize our partnership with Lazada for us to grow together. Make Lazada your partner for growth so you can acquire new customers,” shares Kim Lato.

Lazada Philippines Introduces its new Brand Ambassador

Lazada officially announced its newest brand ambassador: multimedia superstar Anne Curtis who will be headlining its mega sale happening from November 11 to 13, 2022. In Lazada’s latest TV commercial now running across different platforms, Anne, reveals how her favorite fashion and beauty Lazada finds on the platform inspire her to be her best self.

“We are thrilled to have Anne join the Lazada family in time for the 11.11 Lazada’s Biggest Sale, who, like you, is a business owner, and turns her passions into actions as she successfully balances her roles of being a mother, wife, daughter and friend, and whose values align with ours,” shares Barrera.

Lazada is more than an eCommerce platform, it is a true partner in business for brands and sellers nationwide. With the slew of innovations, technologies, and learning opportunities it provides, the company continues to be the destination of choice for entrepreneurs, businesses, and up-and-coming leaders in every industry.

Through engaging community events, mentorship programs, workshops, forums, and comprehensive training sessions on Lazada University, the company ensures that all brands and sellers are empowered and well equipped to succeed in the digital space.

Know how you can start your journey as a Lazada seller today by visiting Lazada. Keep posted on the latest updates by following,, and

Leave a Reply