The past two years were filled with challenges and changes brought about by the pandemic. The ensuing lockdown resulted to many Filipinos spending time with their families more than ever before, but for some it meant an extended period of isolation from their loved ones. Either way, the situation made Filipinos rediscover the value of and gratitude for family – that through it all they will always have the love and support of their family.
Inspired by this rekindled appreciation, Jollibee launched the Family Thanksgiving Month in May 2021. Now in its second year, the country’s number one fast-food chain seeks to continue the tradition of showing and expressing gratitude for the family through words, and even more so through actions.
For this year’s Family Thanksgiving Month, Jollibee asks Filipinos: What’s your Language of Thanks? Whether it’s a drive-thru surprise after school, a fresh sweldo day treat, a handmade gift, or simply helping out with chores, Jollibee encourages everyone to show their appreciation to the people that matter most through the “My Language of Thanks” Instagram movement. People from all walks of life can participate by following Jollibee on Instagram and sharing their unique but heartwarming ways of saying thank you through actions.
“After two years in our respective bubbles, we are now bracing ourselves into the new normal. But we can’t forget the people who have been with us and will continue to be our support system throughout these new circumstances—our families. This Family Thanksgiving Month, we encourage our customers to keep the spirit of joy and gratitude alive by showing their appreciation to the people who matter most in their lives through actions,” shared Francis Flores, Jollibee Global and Jollibee Philippines Marketing Head.
For Jollibee endorsers like Maja Salvador, Liza Soberano, Joshua Garcia, and Scarlet Snow Belo, one of the ways to show gratitude for their loved ones is by treating them with their favorite comfort food—Jollibee! The four posted Jollibee family salu-salo videos on their respective Instagram accounts, in which they also encouraged their followers to share their own ways of showing thanks.
Join the movement of gratitude by visiting this link: bit.ly/JollibeeLanguageOfThanks and following Jollibee’s official account: instagram.com/Jollibee. Add your entries until May 31, 2022 and get a chance to receive a Family Thanksgiving bundle of your favorite Jollibee treats to share with the whole family!